Background on the brand
This innovative brand combines the founder's background in engineering with her passion for makeup to offer a unique, sustainable solution for cosmetics. The core offering is a DIY system where users can mix primary colors to get their exact desired shades, minimizing waste. Additional products enhance the experience, with an overall focus on promoting guilt-free, personalized beauty, and sustainability.
What were the brand’s challenges before the partnership?
Aesthetically, the designs needed to be more streamlined and reflective of the brand's identity, necessitating a comprehensive design overhaul.
Given the innovative nature of the product, a significant amount of customer education was imperative, as potential users were not familiar with the product's unique characteristics and usage.
From a digital marketing perspective, the brand's strategy with Klaviyo, an email marketing platform, was insufficiently defined and required a more robust, data-driven approach to leverage its full potential.
As the founder was preoccupied with numerous tasks, her availability was limited, imposing a constraint on her engagement with the project.
The business scenario necessitated immediate return on investment (ROI), adding pressure to deliver quick results without compromising the quality of the output.
The founder, functioning as a solopreneur, was largely dependent on external assistance for various facets of the business, signaling a need for a collaborative solution that could help alleviate this burden.
What was ZHS Ecom’s approach to solving this brand’s problem?
Design Alignment: In the initial meeting, ZHS Ecom established design goals for better brand reflection.
Product Education: Post onboarding, they analyzed data to develop an educational top-of-funnel subscription program.
Klaviyo Strategy: Insights from data analysis were used to improve the Klaviyo strategy and enhance conversion rates.
Time Efficiency: Despite the founder's limited time, ZHS Ecom automated revenue streams from Day 14 onwards.
Immediate ROI: They focused on swift ROI by initiating automated, data-driven email flows.
Support for Solopreneur: ZHS Ecom offered continual, comprehensive support, reducing the founder's need for external help.
What roadblocks did we encounter along the way?
Throughout the journey, we encountered substantial roadblocks. The need for high-level precision, given the novelty of the product, posed significant challenges. The deployment of customized strategies required a careful balance of time and resources. Any misstep could escalate costs, given the brand's immediate ROI expectations.
To navigate these obstacles, we harnessed the power of advanced automation and sophisticated data analytics. We fine-tuned our processes, ensuring a seamless transition from data collection to insight generation. We reinforced our team to manage the intricate balance of customization and cost-efficiency. Moreover, we introduced rigorous quality checks, triple-verifying all stages to prevent expensive errors. This comprehensive approach guaranteed accurate execution, meeting the brand's unique needs. These measures allowed us to effectively bypass potential hurdles, laying a robust foundation for a successful marketing strategy.
What were the end results?
2.85x increase to campaign open rates
2.48x increase to campaign click rates
6x increase to campaign placed order rate
6.67x increase to campaign revenue per recipient.